Naver Explained: What It Is and How It Differs From Google
Naver is South Korea's biggest home-grown search engine and web portal, and it works quite differently from Google. If you've heard people say Koreans "don't use Google", that's a simplification, but it's closer to the truth than you might expect. This is a plain-language guide to what Naver is, how big it really is, why search results look so different, and what it means if you're a visitor or a business trying to reach Korean customers. What is Naver? Naver was founded in June 1999 by Lee Hae-jin, and it's headquartered in Seongnam, just south of Seoul. It was one …