Japan's web mixes global brands with services used almost entirely inside the country. Manufacturers such as Toyota, Sony, Nintendo, and Canon run international sites, Rakuten operates one of the country's biggest online marketplaces, Japan Airlines connects Japan to the world, and The Japan Times publishes English-language news for readers outside Japanese-language media.
This guide gathers the Japanese websites in the Best Websites directory by category. Each entry links to a full write-up covering what the site does, who it is for, and how it compares with alternatives.
| Name | Category | Based in | Founded |
|---|---|---|---|
| Nikon | Arts & Design | Tokyo | 1917 |
| Studio Ghibli | Arts & Design | Koganei, Tokyo | 1985 |
| Bridgestone | Automotive | Tokyo | 1931 |
| Honda | Automotive | Tokyo | 1948 |
| Mazda | Automotive | Hiroshima | 1920 |
| New Cars, Trucks, SUVs & Hybrids | Toyota Official Site | Automotive | Toyota City, Aichi, Japan | 1937 |
| Nissan | Automotive | Yokohama | 1933 |
| SoftBank Group Corp. | Business & SaaS | Tokyo | 1981 |
| ASICS | E-commerce & Shopping | Kobe | 1949 |
| Fast Retailing | E-commerce & Shopping | Tokyo | 1963 |
| Rakuten | E-commerce & Shopping | Tokyo | 1997 |
| Nintendo | Entertainment & Media | Kyoto | 1889 |
| Sega | Entertainment & Media | Tokyo | 1960 |
| Suntory | Food & Recipes | Osaka | 1899 |
| Kao Corporation | Health & Wellness | Tokyo | 1887 |
| Shiseido | Health & Wellness | Tokyo | 1872 |
| The Japan Times | News & Media | Tokyo | 1897 |
| Yamaha Corporation | Others | Hamamatsu | 1887 |
| LINE | Social Media & Network | Tokyo | 2011 |
| Canon | Technology & Hardware | Tokyo | 1937 |
| Panasonic | Technology & Hardware | Osaka | 1918 |
| Sony | Technology & Hardware | Tokyo | 1946 |
| Japan Airlines | Travel & Lifestyle | Tokyo | 1951 |
| The University of Tokyo | Universities | Tokyo | 1877 |
Nikon
Studio Ghibli
Bridgestone
Honda
Mazda
New Cars, Trucks, SUVs & Hybrids | Toyota Official Site
Nissan
ASICS
Fast Retailing
Rakuten
Nintendo
Sega
Kao Corporation
Shiseido
Canon
Panasonic
SonyJapan Airlines (JAL) is commonly described as Japan's flag carrier. Its listing below covers the airline's international site, flights, and services.
Rakuten is a Japanese internet and e-commerce company known for its Rakuten Ichiba online marketplace, along with services in financial technology, travel, and telecommunications.
The Japan Times is a long-running English-language newspaper in Japan and is included in this guide under News & Media.
Most large Japanese companies run global sites in English, but some domestic services and regional pages are primarily in Japanese. Each listing notes which languages the site supports.
